Jul 31 2007
About the Archies …
One of the most understated hitmakers of the late Sixties was a group that really wasn’t … at least in the rock world (gee … from the pic on your left, can ya guess who I’m talkin’ about?).
Y’see, The Archies (Archie, Reggie, Jughead, Veronica and Betty) were already famous cartoon characters. But, on the heels of the prefab success of The “Monkees”, the powers-that-be decided to bring the comic high-schoolers together in their own “rock group.” No need for gig dates: The show would do as their venue.
Natch, a musical group needs … music, so, with guitarist Hugh McCracken, bassists Chuck Rainey and Joey Macho, keyboard player Ron Frangipane, drummers Buddy Saltzman and Gary Chester, a couple of alternating female singers and the inimitable voice of Ron Dante (he of later Cuff Links fame; also Barry Manilow’s producer), the Archies were given a sound that was pure “bubble-gum.”
Their first records were really designed as cardboard “punch-outs” on the back of cereal boxes … but, as time progressed and the “quintet’s” popularity started to grow, the cardboard gave way to the real thing.
The Archies’ most popular hit, of course, was Sugar, Sugar, written by Jeff Barry and (”Rock Me Slowly,” “Baby, I Love You”, etc.) Andy Kim. Originally composed for the Monkees as a complement to their earlier hit I’m A Believer, the song was Archiesized when the PreFabs turned it down.
It’s hard to say when they “broke up,” what the members of the Archies are doing now, or if they have any plans for a reunion concert (imagine The Archies at Altamont! WOW!!). But they had a great musical run didn’t they??
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Well, that’s it for this edition, rockaholics. Until next time, remember to click on that GMAC link and:
Keep your eyes on the skies, your feet on the ground, your heart with the music, and I’ll see ya on the flip side!













